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 1.      What is the difference between structured and unstructured data? Why is it important for digital analyst to know what they are working with when

 1.      What is the difference between structured and unstructured data? Why is it important for digital analyst to know what they are working with when it comes to data structure in marketing? 

2.  What are the 6 steps of social media analytics. Describe each step and then provide a justification why this methodology works in measuring social media performance. 

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