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Answer two of the three discussion questions, listed below
1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Ch 5
2. Describe the different market-segmenting strategies companies pursue and why. Ch. 5
3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting? Ch 5