APA FORMATANSWER SHOULD BE MORE THAN 400 WORDSAnd citationQ1. (a) How important is personalization in digital marketing? Why?(b) Can a websites homepage be personalized? How? Share an example.Q2 (a) Would you say that digital marketing has revolutionized some industries? Why? Share two examples of such industries.(b) Does a companys website play an essential role in a consumers decision making process? How?