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Contagious: Why Things Catch On Jonah Berger

  • Four-page 
  • single space, block format, justified margins, 10-point font 
  • Use the bold subheadings below to segment your narrative


  • Thesis – identify the central lesson the author is trying to teach
  • Central pillars – define and discuss at least three major learning outcomes 
  • Discussion – reflection on the book’s impact on the future manager