Description
Guidelines and Directive/Requirements
Overview:
Business Simulation: Students will create a full business plan for a new startup business, including necessary evaluations and decisions about product design, marketing, finance, and other aspects of the business. Students will be required to conduct thorough situation analysis, and industry and environmental analysis. The analysis will include a variety of models, such as SWOT analysis, Porter’s Five Forces, PESTEL, Ansoff Matrix, BCG Matrix, Balance Scorecard, and others, to identify potential strategic solutions. Students will rely on the knowledge gained from all courses taken during their EMBA journey including economics, finance, organizational behavior, strategic management, and more, to make strategic decisions and develop an effective and realistic business plan.
Business Plan
Proposal
Mobile EV Charging Stations (MEVCS)
Submitted By:
ID number: G230001608
Name of the College: Administrative &Financial Sc.
Degree Name: Executive MBA
Couse Number and Name: MGT-685: Capstone Project (simulation) 21024-Riyadh-Males.
Submission Date: February 5, 2025
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MGT685_Simulation_EMBA
1. Business Idea Description
Mobile EV Charging Stations (MEVCS) offer an innovative solution for electric vehicle (EV)
owners, precisely the challenges of lack of access to suitable charging stations. The mobile ondemand, mobile charging units supplied by MEVCS travel to the customer locations for
convenient, fast EV charging. This service will eliminate range anxiety, shorten wait times, and
make experiencing an EV better, which is in line with Saudi Arabia’s sustainable transport goals.
2. Industry and Market Analysis
At the same time, the global electric vehicle market is growing exponentially to reach 51 million
BEV sales by 2035. With the rise in demand for EVs, no matter how fast, charging infrastructure
will need to keep up. Complementary to available permanent fixed stations are the mobile EV
charging stations (MCSs), which bring mobility, flexibility, and cost efficiency. The topic of
sustainable transportation is pertinent to Vision 2030 in Saudi Arabia. In areas where charging
infrastructure is not available, MCSs can be used to ease peak demand and reduce stress on the
grid.
3. Target Customers
The main customers of MEVCS are electric vehicle owners, especially in urban areas or remote
places where there is not enough fixed charging infrastructure. Additionally, the service will
target tourists moving through Saudi Arabia as well as corporate and business fleets and
companies that want to make use of EVs more effectively.
4. Marketing Strategy
Through an easy-to-use app, MEVCS will provide an on-demand mobile charging service to
customers by way of requesting charging units as needed. The pricing is competitive, with a payper-charge and a subscription plan for businesses and regular users. Initially, the service will be
offered in key urban cities and tourist areas in Saudi Arabia. Social media campaigns, EV
manufacturers’ partnerships, and the government’s initiatives promoting sustainable transport
will be the areas of promotion for this product.
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MGT685_Simulation_EMBA
5. Value Propositions
By offering convenience, mobility, and flexibility of charging where and when it is needed,
MEVCS provides users with a means to complete charging duties wherever they may be. This will
help reduce range anxiety as power take-off will take place when required, reducing charging
wait time and supporting the Saudi Vision 2030 goals for sustainable transport and green energy
solutions. MEVCS utilizes renewable energy sources to align with environmental sustainability
goals.
6. Financial Plan
Investment in mobile charging units, the mobile app development, and the deployment of the
first fleet are what is involved with the initial start-up cost. In a pay-per-charge model,
subscriptions for businesses will also be revenue generators, as well as corporate partnerships.
As the mobile charging market grows, the business is anticipated to break even in 2- 3 years.
7. Operations Plan
The charging services will be operated through a centralized mobile app in which customers will
pre-determine the services as per location and demand. Maintenance of fleet reliability will be
provided, while mobile units will be dispatched to these locations. Operational efficiency and
timely service delivery will be secured by logistics optimization.
8. Risk Management Plan
It entails risks of low adoption in areas of low EV usage, high initial costs, and competition from
fixed charging stations. To reduce these, the business will concentrate on strategic Government
partnerships, targeted marketing, and EV infrastructure expansion.
9. Future Plans
MEVCS is looking to expand in other Gulf countries, adopting renewable energy solutions such
as solar power and increasing its operations for major global events like Expo 2030 and World
Cup 2034.
10. Project Implementation Plan/Timeline
Phase 1: Register the business and ensure legal compliance, develop and test the prototype in
Riyadh, and launch a beta version of the app. (0-6 Months)
Phase 2: Deploy operations across major Saudi cities, initiate marketing efforts, and establish
partnerships. (6-12 Months)
Phase 3: Expand into GCC countries, and integrate operations with renewable energy grids. (1-3
Years)
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EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department
College of Administrative and Financial Sciences
Business Administration Department
Evaluation Sheet- Project- MGT685
SIMULATION
Student
Name
Supervisor Name
Student ID
Evaluator Name
CRN
Evaluation Date
Project
Title
Total Marks
/ 100
Page 1|5
EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department
Weight
Items
Item Weight
Criteria/Section
Excellent
Contents
Business Concept
Market
Analysis and
Opportunity
Identification
20
✓
A clear and original business concept.
✓
The business idea is realistic for implementation
and is supported by the market research.
✓
The business idea demonstrates the potential
for commercial or social value creation.
Very
Good
Good
Poor
Very
Poor
(6.67)
(5.67)
(4.67)
(3.67)
(2.67)
Excellent
(10)
Very
Good
(8)
Good
(6)
Poor
(4)
Very
Poor
(2)
Feedback
Score
Score
Feedback
Contents
20
✓ Comprehensive and detailed analysis of the
target market which is supported by relevant data
and statistics.
✓ The competition and industry analysis are
conducted through employing various evaluation
tools.
Page 2|5
EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department
Excellent
Very
Good
Good
Poor
Very
Poor
(7.5)
(6.5)
(5.5)
(4.5)
(3.5)
Excellent
Very
Good
Good
Poor
Very
Poor
(7.5)
(6.5)
(5.5)
(4.5)
(3.5)
Excellent
Very
Good
Good
Poor
Very
Poor
(7.5)
(6.5)
(5.5)
(4.5)
Score
Feedback
Score
Feedback
Score
Feedback
Contents
Financial
Analysis
15
✓
Detailed and realistic financial projections that
are well-supported and aligned with the business
idea and market analysis.
✓
Business model demonstrates how
company will make money or break even.
the
Contents
Operational
Analysis
15
✓
Thorough analysis of the operational
requirements of the business, including staffing,
resources, logistics, production, technology, and
other relevant factors.
✓
Demonstrates an understanding of the
operational challenges and opportunities of the
business.
Contents
Language and
Writing Quality
15
✓ Excellent language and writing quality that meets
(3.
5)
all requirements, including the proper use of the
provided template.
Page 3|5
EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department
✓
Thorough and relevant sources are provided.
Sources are credible, reliable, and properly
cited in-text and end-text using APA format.
Contents
Excellent
(7.5)
Pitch-Deck
15
Very
Good
Good
(6.5)
(5.5)
Poor
(4.5)
Very
Poor
Score
Feedback
(3.5)
✓ The presentation was crisp yet comprehensive
covering all the essential elements of a typical
entrepreneur pitch-deck.
✓ The level to which the presenter presented the
material in a clear and structured manner,
demonstrated time management and was able to
handle the queries.
TOTAL GRADE
/100
Page 4|5
Business Plan
Business Name
Tagline/Slogan (if any)
Submitted to:
Saudi Electronic University
Master Capstone Project
MGT685
Prepared by:
Your Name
Student ID:
Mentor
Dr. ABC…
I
II
III
IV
V
VI
VII
Executive Summary
Business Description
a Overview of the Business Opportunity
b Expected Outcomes
Market Research
a Industry Analysis
i
Macro Environment
ii
Competitive Environment
iii
Strategic Partners & Stakeholders
b Customer Analysis
i
Market Segmentation
ii
Target Market
iii
Customer Needs
c Marketing Strategy
i
Product Strategy
ii
Price Strategy
iii
Promotion Strategy
iv
Place Strategy
Financial Planning
a Start-Up Costs
b Financial Projection
i
Sales Forecast
ii Expense Forecast
iii Cash Flow Forecast
iv Break-Even Analysis
c Funding Sources
Operations Plan
a Management Team
b Legal and Regulatory Requirements
c Production Plan
d Supply Chain Management
e Quality Control Plan
Risk Management Plan
a Risk Identification
b Risk Analysis
c Risk Mitigation Strategies
Conclusion
a Summary of Findings
b Lessons Learned
c Future Directions
References
Appendices
Formatting Guidelines:
Note: Use 1.5-spaced text and size 12 Times Roman font throughout the document, including
headings and subheadings.
References: APA Style.
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