Description

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 2
Entrepreneurship and small business (MGT 402)
Due Date: 02/11/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name:

Semester: First

CRN: 11159

Student’s ID Number:

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name: Dr. Zahra Ghali
Students’ Grade: X / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.

Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)

4. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include
level of quality or unique or proprietary features.

5. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources.
The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing

Answers
4. Answer5. Answer-

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 05/10/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name:

Semester: First

CRN: 11159

Student’s ID Number:

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name: Dr. Zahra Ghali
Students’ Grade:
X / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.

Write brief notes on the following objectives:

1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital

2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.

• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?

Note: Use APA style of referencing

Answer-1
1. Owners, Capital Structure, and Company Profile
Business Name, Address, and Email
Sweet Escapes is the name of my dessert tourism startup. The company will be situated at
Al Faisaliah Towers in Riyadh, Saudi Arabia. For inquiries, customers can reach us at
[email protected].
Form of Ownership
Sweet Escapes will operate as a Limited Liability Company (LLC). This legal structure is
advantageous as it provides flexibility in management and ownership while safeguarding
personal assets against financial liabilities. Operating as an LLC allows me to maintain
full control over the business while keeping the door open for potential partnerships or
investments in the future.
Investment Capital
The initial investment capital for Sweet Escapes will total SAR 500,000. This funding
will come from a combination of personal savings, constituting 60% of the total capital,
and a startup loan from a local bank, which will cover the remaining 40%. This
investment will be allocated towards branding, marketing, website development,
operational expenses, venue rentals, and establishing partnerships with dessert shops
during the initial six months of operation.
2. Company Business Description

Scope and Type of Business
Sweet Escapes will focus on providing curated dessert tourism services to both local
residents and international tourists visiting Saudi Arabia. The business will offer guided
tours in key cities such as Riyadh, Jeddah, and Dammam, allowing customers to explore
and sample a variety of local and international desserts while learning about their cultural
and historical significance. The company will establish partnerships with top dessert
shops and renowned pastry chefs to enhance the overall experience. In addition to regular
tours, Sweet Escapes will also offer private events and customizable experiences for
corporate clients and special occasions like birthdays and anniversaries.
Business Idea
The core idea behind Sweet Escapes is to create a unique culinary tourism experience that
combines indulgence with education. By specializing in desserts, the business aims to
capture a niche market within the broader culinary tourism sector. While most food tours
typically emphasize traditional meals or savory culinary experiences, Sweet Escapes will
differentiate itself by exclusively highlighting desserts. This focus on sweets allows us to
attract customers who are passionate about culinary artistry and unique flavor
experiences.
Mission Statement
The mission of Sweet Escapes is to provide dessert lovers with unforgettable culinary
experiences that celebrate the rich flavors, creativity, and cultural heritage of Saudi
Arabia’s dessert scene.
Short-Term and Long-Term Goals

The short-term goals for Sweet Escapes, within the first year, include successfully
launching the first series of dessert tours in Riyadh and Jeddah, developing strategic
partnerships with leading dessert shops and local influencers, and achieving a customer
satisfaction rating of at least 85%. In the long term, over the next three to five years, the
objective is to expand operations to additional cities in Saudi Arabia and to attract
international tourists, introduce themed tours like “Dessert History Tour” and “Innovative
Pastry Tour,” and establish Sweet Escapes as the leading dessert tourism company in the
region.
Target Market and Demographics
Sweet Escapes will target dessert enthusiasts, food tourists, and culinary experience
seekers in Saudi Arabia and abroad. The primary audience includes young professionals
aged 25 to 40 residing in urban areas who are eager to explore food and cultural
experiences. Additionally, we aim to attract tourists visiting Saudi Arabia, particularly
those interested in local cuisine and unique experiences. Our customers are typically
passionate about indulgence, culinary exploration, and learning about cultural and
culinary traditions. They seek authentic experiences that combine luxury, learning, and
fun.
Business Philosophy
Industry Overview
Sweet Escapes will operate within the culinary tourism industry, a sector that is
experiencing rapid growth as more travelers seek authentic and niche experiences that
allow them to delve into local cuisine. The global culinary tourism market is expected to

see sustained growth, with Saudi Arabia emerging as a prominent destination for cultural
and culinary exploration (Maspul, 2022). As the Kingdom continues to promote tourism
development as part of its Vision 2030 initiative, the demand for specialized tours and
experiences is projected to rise.
The dessert tourism niche presents significant opportunities, particularly as Saudi Arabia
opens its doors to international visitors (Mir & Kulibi, 2023). Sweet Escapes is
strategically positioned to take advantage of this trend by focusing on high-quality,
immersive dessert experiences that cater to both local and international tastes.
Company Strengths and Core Competencies
Several key factors will contribute to the success of Sweet Escapes. One of our primary
strengths is our niche focus on dessert tourism, which allows us to attract a specific
audience that is passionate about high-quality desserts and culinary artistry. Additionally,
our strategic partnerships with renowned pastry chefs and top dessert shops will enhance
our credibility and attract a loyal customer base.
Furthermore, our tours will not only emphasize the enjoyment of desserts but will also
highlight the cultural and historical significance behind each creation, thereby adding
educational value to the experience. Our innovative marketing strategies, leveraging
digital platforms, social media influencers, and user-generated content, will be crucial in
promoting our tours and engaging our target market.
As the founder of Sweet Escapes, I bring valuable experience in tourism management,
digital marketing, and event coordination. My background will help streamline operations
and ensure that we provide high-quality customer experiences that exceed expectations.

Risk Assessment
To evaluate the business’s internal and external environment, Sweet Escapes will conduct
a SWOT analysis. The strengths of the business include its unique niche focus on dessert
tourism, strong partnerships with established dessert shops and chefs, and the growing
interest in culinary tourism within Saudi Arabia. However, weaknesses may include
limited brand recognition as a new startup and the high initial marketing costs required to
establish a presence in a competitive market.
Opportunities for Sweet Escapes include the increasing domestic and international
tourism in Saudi Arabia, driven by the Vision 2030 initiative, and the potential for
expansion into virtual dessert experiences and online tastings. On the other hand, threats
may arise from economic fluctuations that could impact disposable income and luxury
spending, as well as competition from other food tour companies expanding into the
dessert segment.
Competition
While there are several culinary tour companies operating in Saudi Arabia, few focus
specifically on desserts. Sweet Escapes will face direct competition from general food
tour businesses, but the company will differentiate itself by offering exclusive high-end,
curated experiences centered solely around desserts. This specialization will allow us to
effectively capture and serve a niche market that is currently underserved.
Additionally, our emphasis on exclusive partnerships with top-tier dessert chefs and
shops will ensure that customers have access to experiences that they cannot find
elsewhere. By maintaining a strong digital presence and utilizing influencer marketing,

Sweet Escapes will engage with our target audience consistently, keeping them excited
about our offerings.
Through a clear focus on delivering exceptional dessert experiences, we will position
ourselves as a leader in the dessert tourism market in Saudi Arabia. With strategic
planning, innovative marketing, and a commitment to quality, Sweet Escapes is poised
for success in this exciting and growing industry.

References
Maspul, K. A. (2022). Tourism development through creative economy in Saudi Arabia:
Sustaining coffee as a culinary destination in buraidah. AJIRSS: Asian Journal of
Innovative Research in Social Science, 1(2), 74-81.
Mir, R. N., & Kulibi, T. A. (2023). Tourism as an engine for economic diversification: An
exploratory study of Saudi Arabia’s tourism strategy and marketing initiatives. Saudi
Journal of Business and Management Studies, 8(8), 186-201.

Answers
1. Answer2. Answer-

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