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For this assignment, you will write an essay from the perspective of of CEO of a small company who is thinking about financial strategic planning for the firm.   


1. Review this week’s required reading.

2. Next, imagine yourself as the CEO of a small company who is preparing to write a strategic plan.  As part of the preparation, you ask yourself the following questions about the strategic planning process:

  • What is the most critical part of the process?
  • Which is more important, the mission statement, or the organizational framework in which the mission statement exists?

3. Now, again assuming the CEO’s perspective, compose a 750-1000 word essay that formally answers those two questions.

4. Click the link above to submit your completed essay to your instructor.


  • Prepare a quality, substantive paper that addresses the objectives of the assignment and the expectations set forth in the grading rubric.
  • A minimum of 750 words excluding the title page and references is required.
  • An abstract is not required for this assignment.
  • Use APA format – Refer to APA Style and the Online Writing Center resources in Academic Resources for guidance on paper and citation formatting.