Description
Assessment 2-Summer 2024
Case Study
Course
Class instructor
Dr.Deema Aljuhani
Section
Deadline Date
College
14-7-2024 at 11:59pm
Jeddah International College
Student Name
ID
Grade out of (10)
Comments
Instructions:
1- This is an individual assignment
2- The answers should be your own and not copied from any online sources
3- Any copied work will result in Zero points (NO Exception) including the use of ChatGPT
4- You must answer the 2 questions attached at the end of the Case study
5- Each Question is worth 5 points
6- You must submit on Moodle by the date and time indicated above
7- Any late submissions will lose 1 point for each day missed
Good Luck!
Jeddah International College
1
Case Study: Echo Electronics
Paul Sanchez is the production manager for Echo Electronics, a small company that makes
and distributes communications equipment. Paul’s direct subordinates are the supervisors of
the four production departments in the company’s manufacturing plant. Six months ago, the
engineering manager at Echo Electronics proposed a plan to install new computerized
workstations to increase productivity in the plant. It seemed to be a good idea to Paul, and he
welcomed the change. The CEO also approved the plan, and the new equipment was installed
immediately.
Three months later, Paul was surprised and disappointed to find that the expected increase in
productivity did not occur. In fact, productivity and quality actually decreased. The marketing
manager told Paul that several of their best customers complained about receiving Echo
equipment that was defective. Paul does not believe that the problem lies with the new
workstations. Technicians from the firm that built the workstations recently checked them
and found that they were operating properly. Paul talked to someone at another company that
uses the workstations, and his contact reported that they were having great success with them.
When Paul discussed the problem with his four production supervisors, he found that they
shared his concern but did not agree among themselves about the cause of the problem.
Reasons given for the decline in performance included poor design of the workstations,
inadequate training of the production workers who operate them, and lack of financial
incentives for increasing productivity. The supervisors also told Paul that the production
workers have strong feelings about the workstations. Morale declined, and two employees
quit because they were upset about the changes made in the way the work is done.
This morning, Paul received a phone call from the CEO, who just received the production
figures for last month and was calling to express concern about them. The CEO indicated that
the problem was Paul’s to solve, but he must take immediate steps to deal with it. The CEO
wants to know by next week what steps Paul will take to reverse the decline in productivity
and product quality.
Jeddah International College
2
Questions:
1. What actions could Paul have taken to prevent the problem?
2. What steps should Paul take now to deal with the problem?
Jeddah International College
3
Case Study
Course
Class instructor
Dr.Deema Aljuhani
Section
Deadline Date
College
14-7-2024 at 11:59pm
Jeddah International College
Student Name
ID
Grade out of (10)
Comments
Instructions:
1- This is an individual assignment
2- The answers should be your own and not copied from any online sources
3- Any copied work will result in Zero points (NO Exception) including the use of ChatGPT
4- You must answer the 2 questions attached at the end of the Case study
5- Each Question is worth 5 points
6- You must submit on Moodle by the date and time indicated above
7- Any late submissions will lose 1 point for each day missed
Good Luck!
Jeddah International College
1
Case Study: Echo Electronics
Paul Sanchez is the production manager for Echo Electronics, a small company that makes
and distributes communications equipment. Paul’s direct subordinates are the supervisors of
the four production departments in the company’s manufacturing plant. Six months ago, the
engineering manager at Echo Electronics proposed a plan to install new computerized
workstations to increase productivity in the plant. It seemed to be a good idea to Paul, and he
welcomed the change. The CEO also approved the plan, and the new equipment was installed
immediately.
Three months later, Paul was surprised and disappointed to find that the expected increase in
productivity did not occur. In fact, productivity and quality actually decreased. The marketing
manager told Paul that several of their best customers complained about receiving Echo
equipment that was defective. Paul does not believe that the problem lies with the new
workstations. Technicians from the firm that built the workstations recently checked them
and found that they were operating properly. Paul talked to someone at another company that
uses the workstations, and his contact reported that they were having great success with them.
When Paul discussed the problem with his four production supervisors, he found that they
shared his concern but did not agree among themselves about the cause of the problem.
Reasons given for the decline in performance included poor design of the workstations,
inadequate training of the production workers who operate them, and lack of financial
incentives for increasing productivity. The supervisors also told Paul that the production
workers have strong feelings about the workstations. Morale declined, and two employees
quit because they were upset about the changes made in the way the work is done.
This morning, Paul received a phone call from the CEO, who just received the production
figures for last month and was calling to express concern about them. The CEO indicated that
the problem was Paul’s to solve, but he must take immediate steps to deal with it. The CEO
wants to know by next week what steps Paul will take to reverse the decline in productivity
and product quality.
Jeddah International College
2
Questions:
1. What actions could Paul have taken to prevent the problem?
2. What steps should Paul take now to deal with the problem?
Jeddah International College
3
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