Description
Hello the task is to write a critical thinking and do a QZ for module 6 from MKT600 course:
Digital Marketing Program
Develop a digital marketing program for (select one):
- a local Saudi Arabian fashion brand that specializes in traditional clothing for women aged 35-50.
- a
new luxury brand in England. Your target audience is affluent men
between the ages of 35 and 50 who are interested in luxury goods and
have a medium disposable income. - new
luxury fashion brand in Saudi Arabia. Your target audience is affluent
Saudi women aged 25-45 who are interested in luxury goods and have a
high disposable income. - your
Company, develop a brand persona that represents your company. You will
have to provide a description of your target market like the one above.
Review the module lecture and Chapter 5
from your textbook to develop a digital marketing strategy that aligns
with the brand’s target market, goals, and objectives.
Your well-written paper should meet the following requirements:
- A minimum of four pages in length, not including the title and reference pages.
- Formatted according to APA 7th edition and Saudi Electronic University writing standards.
- Provide support for your
statements with in-text citations from a minimum of four scholarly
articles. Two of these sources may be from the class readings, textbook,
or lectures, but the other two must be external. The Saudi Digital
Library is a good place to find these references. - You are strongly encouraged to
submit all assignments to the Originality Check prior to submitting them
to your instructor for grading.
