The Company for this assignment will be the Coca Cola Company

 

In this Assignment, you will culminate two course outcomes related to strategic planning to enter international markets:

MT460-4: Develop a strategic framework to increase the competitive advantage of a business.

PC-2.2: Formulate innovative solutions for identified initiatives.

Your professor will provide a list of industries, parent companies and international markets for you to choose from complete this Assignment. You will choose one parent company from the list and you will assume the role of General Manager for a subsidiary (business unit) of this company. Assume you are in charge of developing the strategy for your business unit selling products in various countries around the world. One of the issues you face is whether to employ a multidomestic strategy, a global strategy, or a transnational strategy. Making such a complex business decision can be challenging, but as a management strategist, your leadership and business acumen will help direct the company down the right path. In a five-page business strategy report, use persuasive writing techniques to convince corporate leadership to fund an expansion initiative into a new international market that you have identified. Complete this Assignment by meeting the following criteria:

Use the many theories and concepts learned from Chapters 1–8 of your textbook to complete this Assignment. Use strategic management and leadership knowledge, skills, abilities, and behaviors you have acquired to help develop the framework for your strategic plan, and to deliver an informative and persuasive report to the corporate leadership of your chosen company.

Here is the Unit 7 Assignment grading rubric.

Directions for Submitting Your Assignment