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Imagine you are an entrepreneur launching a business planning to
operate both domestically and abroad. You are currently developing your
marketing plan and strategies.
Develop a 1,050-word analysis addressing the following:
Describe your organizations mission, vision, and values.
Explain how these values will be aligned to your own personal
brand identity, ethics, and values when doing business, planning
strategies, and solving problems.
Discuss at least two concepts from class that are elements of a
marketing plan and are important tools to your entrepreneurial business
Discuss how the concepts help align the organizations values with your values.
Explain the reasoning leading to these conclusions.
Select two of the following departments and explain marketings role in coordinating their distinct functions:
Customer Service

Advertising and Public Relations

Research and Design

Operations or Manufacturing
Compare and contrast how culture is likely to impact domestic
marketing strategies versus what the company may encounter when doing
business abroad such as cultural norms, economics, politics, and legal
Explain the actions the company can take to ensure that it evolves
with the target at home and the countries it does business in.
Discuss any emerging marketing trends that may affect your business.
Cite a minimum of two peer-reviewed sources