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INSTRUCTIONS ATTACHED  Your assignment should:Follow the guidelines for Proposals found in the Proposal & Resources. Choose a concept that relates to

INSTRUCTIONS ATTACHED

 

Your assignment should:

  1. Follow the guidelines for Proposals found in the Proposal & Resources.
  2. Choose a concept that relates to the concepts covered in class for this module. 
  3. A current or past event is required based on real data (where available) and applied using the template provided in the Proposal & Resources below.

Prompt:

Using Proposal Guidelines, pick a U.S. business and analyze how effective its cultural behavior in a foreign market is, and what is your recommendation for improvement or keeping the status quo. 

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Moral Imagination Most are familiar with Nestlé, one of the world’s largest food producers, whose marketing slogan is: “Good food, Good life.” On its website, the corporation states that its three main ambitions are helping children live healthier lives, improving livelihoods in communities, and striving for zero environmental impact (Nestlé,

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