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Instructions in file Group Project (Canvas)Maximum 250 words. Analyze the following company pair at

Instructions in file 

Group Project (Canvas)

Maximum 250 words.

Analyze the following company pair at the time that the disrupter started, not now:

· Amazon
when it started (Disrupter) v. Borders or Barnes & Noble (Disrupted)

Analyze:

Answer the following question using bullet points (
use and include terms, strategies, lessons discussed in the class —
to get points, you need to reference the specific concepts and name them and the chapter(s), and where they are covered for each question):

· What could Disrupted have done and why did they not succeed? 

Login instructions for the book (Strategic Management: Text and Cases):

1. Go to:

2. From courses select: Strategic Management MAN 4720 F 24

3. To read the book select:

FYI – Chapters read in class (to use a reference to answer the question): 1,8,12,2,3,4,5,6,7,9,10 & 11

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