Watch the video below and read the associated Case Study file included at the bottom of this page. Thoroughly answer questions 1, 2, and 4 at the end of the case study file and in a 2-page Word document. Each question should include at least one supporting argument for your answer or position.
Video Hyperlink #1 – https://www.youtube.com/watch?v=O4bHJMMCYxk (Links%20to%20an%20external%20site.)
Video Hyperlink #2 – http://www.youtube.com/watch?v=LZx5gVqzwMk
1. Why was Cincinnati Zoo losing opportunities to increase revenue?
2. Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution?
4. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making?