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Instructions:

Watch the video below and read the associated Case Study file included at the bottom of this page. Thoroughly answer questions 1, 2, and 4 at the end of the case study file and in a 2-page Word document. Each question should include at least one supporting argument for your answer or position. 

Video Hyperlink #1 – https://www.youtube.com/watch?v=O4bHJMMCYxk (Links%20to%20an%20external%20site.) 

Video Hyperlink #2 – http://www.youtube.com/watch?v=LZx5gVqzwMk

Questions:

1. Why was Cincinnati Zoo losing opportunities to increase revenue? 

2. Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution? 

4. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making?