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 MKTG 4120 Chapter 1 Homework. Answer the following questions. 5 points each for a total of 20 points. Be prepared to discuss your answers in class.
1. Explain what consumer behavior is all about.
2. Why is the following a true statement: Consumers Behavior is hard to gauge, because consumers are not always rational.
3. Using a specific example, of your own choosing, describe the kinds of decisions a consumer may make in the acquisition, use, and disposal of an offering.
4. What are the ethical and social policy implications of consumer behavior?