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Objective: The objective of this assignment is for students to think critically about effective political campaigns in Texas and understand both the personal and social responsibility inherent in representative democracy.

Description of Assignment: You have been hired to be the campaign manager for a candidate who is running in the 2020 general election to be the next United States Senator from Texas. As campaign manager, you need to develop the campaign plan based on the four of the five (do not worry about campaign organization) components of a modern campaign discussed in the lecture notes. In your paper, please address the following:

  • Candidate: A description of the qualifications (personal and professional) of the fictional candidate you will be working for. Create the biography for your candidate, including name, experience, history and characteristics (include political party) for your candidate. (Unit 2 Written Lectures, Slide 2-23)
  • Campaign Message: Select one of the campaign messages in the notes and talk about how it will be used in your campaign- it should be a good fit for the candidate you describe. (Unit 2 Written Lectures, Slide 2-24)
  • Campaign Strategy: Explain what types of voters are likely to vote for you (based on candidate qualities and campaign message). (Unit 2, Written Lectures, Slide 2-25)
  • Campaign Resources: Explain what types of people are most likely to donate money to and work in your campaign. (Unit 2, Written Lectures, Slide 2-25)

The paper should include subject headers (ie. Candidate, Campaign Message, Campaign Strategy and Campaign Resources, etc.)