Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of asse
eople’s Clinic has been located at the intersection of US highway 82 and Avenue A in Lubbock, Texas, since the early 1970’s. In 2021, the clinic was
eople’s Clinic has been located at the intersection of US highway 82 and Avenue A in Lubbock, Texas, since the early 1970’s. In 2021, the clinic was identified by its owners, Associated Texas Clinics, Inc. (ATC) for significant remodeling. Due to the financial aftereffects of the COVID pandemic, ATC deferred




