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Prepare 4-6 pages APA format including the following:

  1. Discuss competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategies, objectives, strengths, and weaknesses.
  2. Conduct a competitive analysis on both the industry and market of your chosen product or service.
  3. Discuss porter five forces and competitive profile matrix as it relates to your product
  4. Prepare a marketing strategy based on the elements of the 7 P’s used in your chosen product or service. The marketing mix is the 7 Ps (product, place, price, promotion, people, process and physical evidence) and each element should be addressed in the report.

Use sources in addition to your textbook, and provide citations.  For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service.  Please make use of other business books and sources that deal specifically with your product, industry or market segment.  Additionally, www.census.gov is a great resource for demographic information.

Remember, you must have at least six (6) peer-reviewed sources plus the textbook: Marshall, G., & Johnston, M  (2019). Marketing management (3rd ed.). McGraw-Hill Higher Education.