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Reading Assignments
Chapters 15 and 16 (Andrew, Pedersen, & McEvoy text) Yo
shida, M., & James, J. (2010). Customer satisfaction with game and service experiences: Antecedents and consequences. Journal of Sport Management, 24, 338-361. [PDF available in Canvas] https://www.researchgate.net/publication/240305898_Customer_Satisfaction_ With_Game_and_Service_Experiences_Antecedents_and_Consequences
Discussion Questions:
Discussion Question 1 (15 points) Based upon your understanding of the textbook reading and the Yoshida and James (2010) article, how did the authors interpret the results of the MANOVA and ANOVA procedures? Explain. o Requirements: 500 words minimum initial post,
Discussion Question 2 (15 points) Based upon your understanding of the textbook reading and the Yoshida and James (2010) article, what contributions do the authors claim their study makes to the literature? What study limitations are conceded by the authors, and what future research suggestions do they offer? o Requirements: 500 words minimum initial post,