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Search for and watch controversial commercials from Cheerios or Honey Maid.

Research one of these campaigns.

Write a 700- to 1,050-word paper that addresses the following questions: Include an intro and conclusion paragraph

  • What was the goal of the campaign?
  • Was the campaign a success? Why? Include the factors upon which you based your analysis.
  • Did any aspect of this campaign fall short? Why?
  • Did this campaign go viral? Explain.
  • Explain Integrated Marketing Communication (IMC) strategies, and describe how the company used them in the campaign?
  • Was the company able to replicate its success in subsequent campaigns?

Format your assignment according to appropriate course-level APA7 guidelines.

Cite references following APA7 guidelines