Search for and watch controversial commercials from Cheerios or Honey Maid.
Research one of these campaigns.
Write a 700- to 1,050-word paper that addresses the following questions: Include an intro and conclusion paragraph
- What was the goal of the campaign?
- Was the campaign a success? Why? Include the factors upon which you based your analysis.
- Did any aspect of this campaign fall short? Why?
- Did this campaign go viral? Explain.
- Explain Integrated Marketing Communication (IMC) strategies, and describe how the company used them in the campaign?
- Was the company able to replicate its success in subsequent campaigns?
Format your assignment according to appropriate course-level APA7 guidelines.
Cite references following APA7 guidelines