SEE ATTACHED
****ANSWER EACH QUESTIONS****
Also, cite at least one other (apart from the suggested reading) source in your discussion. List any resource you used at the end of your discussion. Always use APA format.
TEXTBOOK REFERENCES: Donnelly, J., Peter, J. (2018).
A Preface to Marketing Management (15th Edition). McGraw-Hill Higher Education.
1. In today’s environment, marketers are encouraged to use social media as a vehicle to transport their message to their target markets. However, as you have read in this module, there are reasons why social media may or may not be the optimal approach for specific target markets. In some cases, you might concentrate more on traditional modes (i.e. print advertisements or another form of non-internet advertising) and media (i.e., TV) as a form of communication.
Answer the following questions with your project product and primary target market in mind: *****
Regarding Netflix’s Global Cinema
1. Provide a brief description Regarding Netflix’s Global Cinema.
2. Who is Netflix’s Global Cinema target market? Provide a brief description.
3. For your primary target market, will you create a social media campaign?
· If so, what is the message, and which social media platform will you use? Why do you think this will work best for your product? And how will you track the results of your social media campaign?
· If not, why not? And what will be your message and main mode and medium for your primary target market? Why do you think this will work best for your product? And how will you track the results of your social media campaign?
2. In this module, you reviewed many of the different factors that influence the pricing process. One aspect of the pricing process is the brand image, and the brand equity related to the product (discussed in previous modules). Explain how these two items may influence the price you can establish for the product Netflix product Family Connect and NETFLIX ORIGINAL STREAMING as it relates to your Product. Support your answer with additional outside materials (apart from the textbook).
1. What do you think your brand image is in terms of quality and value to your consumer? Are you high-end, low-end or in-between? Explain as it relates to your major competitor.
2. Given the image you want to project and where you are in the Product Life Cycle (studied in previous modules), what type of pricing scheme do you think you should use (e.g., prestige pricing, penetration pricing, skimming pricing, bundle pricing, odd-even, value, etc.)? Why will this scheme work best for your target market?
3. What do you think your final price might be for this product? Provide a realistic range and discuss why.
4. Cite and list sources to support your comments using APA format.
