Hello there! Want a discount? Grab 5% OFFon your first order!
originalresearchpapers.com logo
Hello there! Want a discount? Grab 5% OFF on your first order!
originalresearchpapers.com logo

SEE ATTACHEDENVIRONMENTAL SCAN TEMPLATESocial/Cultural Considerations• Who has purchasing power in the household? Male or female? Are roles

SEE ATTACHED

ENVIRONMENTAL SCAN TEMPLATE

Social/Cultural Considerations

• Who has purchasing power in the household? Male or female? Are roles changing

in the culture?

• What level of education do people attain?

• What media does your target market use the most?

• Who are the influencers/advocates of brands like yours?

• What is the fastest growing segment of the population (e.g., Hispanic? Asian?)

Political//Regulatory Considerations

• How stable is the political environment?

• What is the role of government in your industry?

• Are there specific regulations/laws affecting your industry? Marketing in general?

• What are the regulations re: data collection and privacy that affect your com-

pany/industry?

Economic Considerations

• What is the projected total population of your intended target market?

• What is the growth rate of your target market?

• What is the GDP/GNP?

• What is the income range of your target market?

• What other economic factors do you need to consider (e.g., unemployment rate,

consumer spending trends, supply chain concerns?)

Technological Considerations

• What are some trends in technology today (e.g., AI/virtual reality used by con-

sumers (Alexa)?

• What % of your target market own smartphones, smartwatches, etc.?

• How can you leverage new technology to create personal relationships with your

target market?

• How can you use traditional technology and media to your advantage (TV, print,

etc.)

Competitive Considerations

• Who are the two major competitors for your type of product in your industry?

What is your point of differentiation?

• What is your competitive advantage?

• Is there an opportunity for collaboration/partnership with other similar compa-

nies?

• How innovative are you in comparison?

• How big is the market?

Prepared by: P. G. Aaltonen April/2020

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

See attachedManagement Applications of Accounting DB II •   Your initial post should be at least 300 words in length. •   Your initial post

See attached Management Applications of Accounting DB II •   Your initial post should be at least 300 words in length. •   Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material. Post 2: Response post to

se attachedUnit VII EssayChoose a well-known global organization (e.g., Amazon, McDonald’s, Zara, Unilever) that operates in multiple

se attached Unit VII Essay Choose a well-known global organization (e.g., Amazon, McDonald’s, Zara, Unilever) that operates in multiple international markets. Research how the chosen organization distributes its products across different markets. Consider both physical (retail, wholesale) and digital (e-commerce, direct-to-consumer) channels. Describe the marketing distribution channels and explain whether

You deserve a bonus!

Subscribe and get regular bonuses and discounts.