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Select two
specific social platforms that you believe the case company should
Provide an
overview of the strengths and weaknesses of each platform choice and
explain why you think theyre a good fit for Costas Customs.
Support each
platform choice with observations from the company profile.
Explain which
social media strategy youd recommend utilizing for each chosen platform
(two total).
Choose from
creating diverse content marketing, reaching influencers, and utilizing
brand advocates.
Layout the
general details for how youll implement those strategies.
Highlight the
connection between strategy and platform.
Identify a rung
from the social technographics ladder that will be targeted for each
chosen platform (two total).
Justify and
explain your choices.