Social Marketing and Social Inequalities[WLOs: 2, 3] [CLOs: 1, 2, 3, 4]
Prior to beginning work on this assignment, please review Chapter 16. NOTE: Use the same example of social inequality you chose from your Week 5 assignment Policies Addressing Social Inequalities, and complete the following:
- Identify one example of a social marketing strategy used to create awareness about this inequality in the United States.
- Identify one example of a social marketing strategy used to create awareness about this inequality in two countries outside the United States and its territories (e.g., Puerto Rico).
- Compare and contrast the social marketing strategy that addresses the social inequality in the United States to the social marketing strategy that addresses the social inequality in the other countries and include the following in your assessment:
- Provide a detailed summary of each social marketing strategy identified. Use scholarly research to support your discussion.
- What specific social marketing tools were used?
- How effective have the social marketing tools used been in reducing the social inequality in the US? Use scholarly research to support your discussion.
- How effective have the social marketing tools used been in reducing the social inequality in the other countries? Use scholarly research to support your discussion.
- What are some of the limitations of the social marketing strategies in the US vs. the other countries in addressing the social inequality? Use scholarly research to support your discussion.
- Propose three changes to current social marketing strategies and suggest two new social marketing strategies aimed at reducing this social inequality.
- Justify the changes and new social marketing strategies you proposed by providing a detailed reason for each change or new strategy.
- Use scholarly research to support your explanations.
The Social Marketing and Social Inequalities assignment
- Must be six to eight double-spaced pages in length (not including title and references pages and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site..
- Must include a separate title page with the following:
- Title of paper in bold font
- Space should appear between the title and the rest of the information on the title page.
- Student’s name
- Name of institution (The University of Arizona Global Campus)
- Course name and number
- Instructor’s name
- Due date
- Title of paper in bold font
- Must utilize academic voice. See the Academic VoiceLinks to an external site. resource for additional guidance.
- Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
- For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
- Must use at least eight scholarly or government sources in addition to the course text.
- The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
- To assist you in completing the research required for this assignment, view Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
- Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
- Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.
Carefully review the Grading RubricLinks to an external site. for the criteria that will be used to evaluate your assignment.
