Hello there! Want a discount? Grab 5% OFFon your first order!
originalresearchpapers.com logo
Hello there! Want a discount? Grab 5% OFF on your first order!
originalresearchpapers.com logo

Students will complete a 3-page analysis of an article and a response to a series of questions concerning the ethics of a controversial marketing

Students will complete a 3-page analysis of an article and a response to a series of questions concerning the ethics of a controversial marketing strategy.

For this assignment, you will read an article and answer a series of questions concerning the ethics and moral responsibilities involved with a controversial marketing strategy. Begin by researching the CSU Online Library to find an article about marketing to vulnerable populations, stealth or undercover marketing, ambush marketing, or E-lining. The article you choose must be at least three pages in length and published in the last 5 years.

Then, provide a written response to each of the items listed below.

1. In your own words, how would you describe the marketing techniques used in the article you chose?

2. Explain the ethical issues involved in the marketing technique from the perspective of marketers, company owners, consumers, and competitors. 

3. Describe an actual instance of the marketing technique not included in the article. What was the organization hoping to achieve through its marketing tactics? Would you consider the organization’s marketing an immoral practice or morally permissible competitive strategy? Explain your position.

4. As a leader of an organization, would you allow this type of marketing? Explain your reasoning.

Your completed assignment should be a minimum of three pages in length. You must use a minimum of three academic or peer-reviewed sources. You must use the CSU Online Library to obtain at least one of these sources.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

WRK100 – PREPARING FOR THE FUTURE OF WORKName:Professor Name:

WRK100 – PREPARING FOR THE FUTURE OF WORK Name: Professor Name: Date: Week 6 Assignment – Employability Skills and the Future of Work For this assignment, you will be writing about the value and impact of two of the 10 Skills: Self and Social Awareness and Communication. Before you complete

please see attachment  Assignment for Managerial Communication.Answer all

please see attachment  Assignment for Managerial Communication. Answer all questions 1. Time management is one of the biggest challenges in our development agenda in The Gambia. As a Manager hired to initiate change in the “New Gambia”, what time management strategies will you employ to attain the objectives of the

attached· Publications · Links to an external site.

attached · Publications · Links to an external site. · from CDC featured articles webpage · NCHHSTP Social Determinants of Health: Frequently Asked Questions · Links to an external site. · · Social Determinants of Health · Links to an external site. · from Healthy People 2030 webpage · PMC

You deserve a bonus!

Subscribe and get regular bonuses and discounts.