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The two keys to having a successful online business are generating traffic and monetizing it. Amazon has
been very successful at both. They have tens of millions of customers and they sell books and other
products to them, as well as Kindles and eBooks, as well as the products of other retailers. In this
hypothetical assignment we are considering the possibility of Amazon augmenting its monetization efforts
by promoting by email a set of product it calls “Amazon’s Best.”