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This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a hypothetical website development company.
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.
Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:
A brief description of the product
A description of the market and distribution channels
A description of the marketing activities
APA format is not required, but solid academic writing
is expected.
Rubric is as follows:
Description of the product is thoughtfully presented with rich and interesting details.
Description of the market channels product is thoughtfully presented with rich and interesting details.
Description of the distribution channels is thoughtfully presented with rich and interesting details.
Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English.