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Use technology and software applications appropriate to business environments.

You read about CRM in your reading, as well as the use of social media. CRM software is used by many companies, whether small, medium, or large, as is social media, since it helps build relationships at minimal cost to the business. Now you will research available CRM software and propose a solution to a business scenario problem. Your submission will be in the form of a presentation with audio, which is a useful skill to have on your resume as it can be used in training and proposals, among other uses.

  • Research CRM technology on the Internet to see how it functions.

Read the scenario and address the checklist items.

Scenario:

Envirotruck is a company that produces energy efficient all-wheel-drive and 4-wheel-drive trucks (twice as efficient as their competition’s) with ample clearance for construction and rough terrain applications in the U.S. and Canada. They have been in business for 2 years with much success delivering to their customers via rail. The trucks are priced competitively with other all-terrain vehicles and are promoted primarily via the Internet. They now have a roster of 100,000 clients that include major industrial clients. The problem the CEO sees looking toward the future is that each department seems to be operating as a distinct entity rather than cooperatively. A customer complains on LinkedIn® that they are thinking of trying the competition as they do not believe Envirotruck values their business. The CEO sees this comment and immediately calls a company meeting.

You are the current marketing manager and you hear about these problems prior to the meeting. You want to provide a means of resolving these issues.

Checklist:

  • Specify what software you would use to improve the management of the customer relationship.
  • Describe how the software would benefit the organization.
  • Specify what social media you would use to enhance the customer relationship with Envirotruck.
  • Explain how the social media you chose would enhance Envirotruck’s relationship with the customer.

Submit a Microsoft PowerPoint presentation of 8 slides (this includes the title and reference slides) with audio presentation addressing the checklist items. Make sure to re-record your audio if there are any errors before submitting your presentation to the Unit 5 Assignment 1 Dropbox. (The quality should be such that it could be submitted to your boss.)