Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
How will the current economy affect businesses? What strategies should businesses be using to stay competitive in a global market? What are the
How will the current economy affect businesses? What strategies should businesses be using to stay competitive in a global market? What are the challenges and opportunities of doing business in developing countries? How has technology changed the way businesses operate?




