Need help? We are here

# Using the regression results and the other computations from the Midterm determine the market structure in which the lowcalorie frozen

Using the regression results and the other computations from the Midterm, determine the market structure in which the low-calorie frozen, microwavable food company operates.
Use the Internet to research two (2) of the leading competitors in the low-calorie frozen, microwavable food industry, and take note of their pricing strategies, profitability, and their relationships within the industry (worldwide).
Write a six to eight (6-8) page paper in which you:
1. Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment 1, the assumption was that the market structure [or selling environment] was perfectly competitive and that the equilibrium price was to be determined by setting QD equal to QS. You are now aware of recent changes in the selling environment that suggest an imperfectly competitive market where your firm now has substantial market power in setting its own “optimal” price.
2. Given that business operations have changed from the market structure specified in the original scenario in Assignment 1, determine two (2) likely factors that might have caused the change. Predict the primary manner in which this change would likely impact business operations in the new market environment.
3. Analyze the major short run and long cost functions for the low-calorie, frozen microwaveable food company given the cost functions below. Suggest substantive ways in which the low-calorie food company may use this information in order to make decisions in both the short-run and the long-run.
TC = 150,000,000 + 100Q + 0.0063Q2
VC = 100Q + 0.0063Q2
MC= 100 + 0.0126Q
4. Determine the possible circumstances under which the company should discontinue operations. Suggest key actions that management should take in order to confront these circumstances. Provide a rationale for your response. (Hint: Your firm’s price must cover average variable costs in the short run and average total costs in the long run to continue operations.)
5. Suggest one (1) pricing policy that will enable your low-calorie, frozen microwavable food company to maximize profits. Provide a rationale for your suggestion.
(Hints:
In Assignment P1, you determined your firm’s market
demand equation. Now you need to find the inverse demand equation. Having
found that, find the Total Revenue function for your firm (TR is P x Q).
(MR) function.
Use the profit maximization rule MR = MC to determine
your optimal price and optimal output level now that you have market
power. Compare these values with the values you generated in Assignment 1.
Determine whether your price higher is or lower.)
6. Outline a plan, based on the information provided in the scenario, which the company could use in order to evaluate its financial performance. Consider all the key drivers of performance, such as company profit or loss for both the short term and long term, and the fundamental manner in which each factor influences managerial decisions.
(Hints:
Calculate profit in the short run by using the price
and output levels you generated in part 5. Optional: You may want to
compare this to what profit would have been in Assignment 1 using the cost
function provided here.
Calculate profit in the long run by using the output
level you generated in part 5 and cost data in part 3 and assuming that
the selling environment will likely be very competitive. Determine why this
would be a valid assumption.)
7. Recommend two (2) actions that the company could take in order to improve its profitability and deliver more value to its stakeholders. Outline, in brief, a plan to implement your recommendations.
8. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.
Be typed, double spaced, using Times New Roman font
(size 12), with one-inch margins on all sides; citations and references
Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Analyze short-run and long-run production and cost
functions.
Apply macroeconomic concepts to changes in global and
national economies and how they affect economic growth, inflation,
interest rates, and wage rates.
Evaluate the profit-maximizing price and output level
for given operating costs for monopolies and firms in competitive
industries.
Use technology and information resources to research
issues in managerial economics and globalization.
Write clearly and concisely about managerial economics
and globalization using proper writing mechanics.