- What is the mission, key objectives, and strategies of the organisation, especially in relation to public sphere and public opinion?
- Who are the organisation’s stakeholders?
- How does your chosen organisation use online spaces and digital technology to engage with the public?
- Through what kind of digital platforms does the chosen organisation present its public image? What is behind these choices?
- Who does the organisation target in dissemination of its messages and information?
- What is the content and form of the organisation’s online communication?
- What kind of timing/frequency does the organisation use to disseminate specific messages and information?
- How is the organisation engaging with publics through digital technologies?
- Does the use of such digital technologies alter, extend, or refine the organisation’s engagement with public sphere and public opinion?
- What recommendations can be made to improve the organisation’s online engagement?
Case study analysis for case study 9: The New Photocopier and case study 10: How Safe is the school? From the book, Thd principal by Gerald Ubben,
Case study analysis for case study 9: The New Photocopier and case study 10: How Safe is the school? From the book, Thd principal by Gerald Ubben, Larry Hughes and Cynthia Norris




