Write a 1500-word essay addressing each of the following points/questions. Be sure to completely answer all the questions for each bullet point. Separate each section in your paper with a clear heading that allows you to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount.
A company needs to identify the specific ways it can differentiate its products in order to gain a competitive advantage. It must consider the market in which it is competing, the nature of the competition and how its capabilities will enable its products to be successful. The positioning of the product and the brand strategy selected are of particular importance. Marketing research offers extensive opportunities in terms of information provision. The effective use of this information often leads to the successful development of new products.
Using the Apple iPhone, create a cyclic innovation model to illustrate an innovation project. Below the module, you create, list the (13) parts of the model starting with Entrepreneurship working your way outwards. Discuss specific actionable items Apple took to interconnect the cycles. Support these actionable ideas using concepts.