Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on three packaging design briefs. Copies of these design briefs are attached. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.
Instruction is attached in doc below. Assignment 2: Choice architecture and nudges“A nudge is any aspect of choice
Instruction is attached in doc below. Assignment 2: Choice architecture and nudges “A nudge is any aspect of choice architecture that alters peoples’ behavior in a predictable way without forbidding any options or significantly changing their economic incentives.” Nudge, Thaler & Sunstein, 2008 For this assignment, think of a situation




