Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on three packaging design briefs. Copies of these design briefs are attached. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.
In this assignment, the student applies the principles of public relations to an actual case study involving the practice of public relations.(see
In this assignment, the student applies the principles of public relations to an actual case study involving the practice of public relations.(see suggested links below) or you can pick a comprehensive story from the news that involves a public relations problem. PR Council: PR Week: PR News: Institute for




