MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Virtual Marketing Campaign Simulation This creative assignment measures your mastery of ULOs 3.3 and 4.1. Assignment Overview: In this assignment, you
Virtual Marketing Campaign Simulation This creative assignment measures your mastery of ULOs 3.3 and 4.1. Assignment Overview: In this assignment, you will take on the role of a digital marketing manager tasked with creating a comprehensive virtual marketing campaign for a new product or service. The campaign will be designed




