MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Module 3 – CaseImplications of Market StructuresAssignment Overview Market Structure Analysis Monopolistic, Oligopolistic, and Competitive are
Module 3 – CaseImplications of Market StructuresAssignment Overview Market Structure Analysis Monopolistic, Oligopolistic, and Competitive are designations used to describe complex economic market structures. These represent three of the categories which are further broken down. Keep in mind, perfect markets are a theoretical construct. Case 3 Resources What Does Imperfect




