- Review the Week 4 Descriptive Statistics SPSS Output provided in this week’s Learning Resources.
- Review the Learning Resources on how to interpret descriptive statistics, including how to interpret research outcomes.
- Consider the results presented in the SPSS output and reflect on how you might interpret the frequency distributions and the descriptive statistics presented.
Summarize your interpretation of the frequency data provided in the output for respondent’s age, highest school grade completed, and family income from prior month. - Note: A frequency analysis is way of summarizing data by depicting the number of times a data value occurs in the data table or output. It is used to analyze the data set including where the data are concentrated or clustered, the range of values, observation of extreme values, and to determine intervals for analysis that could make sense in categorizing your variable values.
- Summarize your interpretation of the descriptive statistics provided in the output for respondent’s age, highest school grade completed, race and ethnicity, currently employed, and family income from prior month.
- Note: The descriptive analysis includes N (size of your sample), the mean, the median, the standard deviation, the size and spread of your data to determine the variability/variance in your data.
CASE/MKT 501 Strategic Marketing Module 2 – Case DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview **Complete this Module’s Case before the Session Long Project** Diversity Marketing Strategy What has been referred to as multicultural marketing has evolved to address a broad application of inclusiveness in marketing to remain relevant. Going beyond target market and psychographic research can help marketers expand the picture of who is a prospective customer. Case 2 Resources Study: How Brands Plan to Improve Diversity in Advertising (2022) 10 Diversity, Equity & Inclusion Resources for Small Businesses (2022) Inclusivity Matters: A Strategic Guide to Inclusive Marketing in 2022 (2022)Why diverse and inclusive marketing matters (2022) Motivational Theories and Models (2022)Changing Attitudes (2022)Trends Impacting Individual Consumer Decision Making (2022) Case Assignment Inclusivity and Diversity Whether we talk about diversity or inclusivity, the discussion is one all businesses should have. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups may be defined by gender, race or ethnicity, language, sexual identity, ability, religious beliefs, age, socio-economic status and more. Dove offers to pay other brands to diversify their ads. More than Half of People Don’t Feel Represented in Advertising. Using the module’s readings and other research, create a plan for diversity and inclusivity in marketing communications. Company Overview Begin with a brief company overview. Background Describe the importance of inclusivity and diversity as it pertains to marketing communications. (1 page) Research Required. Best Practice Examples Research what other companies are doing in this area, specifically with groups that would be a good fit for your business. Explore what groups are included in their marketing communications. Explain why marketing to the groups would be beneficial to your business. (1 ½ pages) Research Required. Addressing the Negatives Controversy, backlash, and mistakes: some marketers failed miserably in their efforts to reach a more diverse audience or become inclusive. Find at least two examples and analyze the mistakes so you will not make them in this modules’’s session long project (SLP) (1 ½ pages) Research Required. No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. **PLEASE SEE ATTACHED FILES ** **FOLLOW ALL DIRECTIONS FOR ASSIGNMENT**
CASE/MKT 501 Strategic Marketing Module 2 – Case DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview **Complete this Module’s Case before the Session Long Project** Diversity Marketing Strategy What has been referred to as multicultural marketing has evolved to address a broad application of inclusiveness in marketing to remain relevant. Going




