select a relatively unknown entrepreneur who runs a small business and critically analyse their entrepreneurial
journey using concepts introduced in this module. The project will consist of two parts:
1. An infographic (poster) where you will be visually representing the main life and
achievements (or struggles) of your selected entrepreneur exhibiting storytelling
skills. (20% of the mark)
2. A theoretical reflection on their journey focusing on a number of key questions
outlined below. (80% of the mark)
Identify and explain three of the factors that help determine how elastic demand for a particular good is. Discuss how the factors you select would he
Identify and explain three of the factors that help determine how elastic demand for a particular good is. Discuss how the factors you select would help explain the price elasticity of demand for a sweater from the Banana Republic. Justin Bieber has released a new exercise video for his loyal




