MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Discussion Thread: External Environment, Power / Weakness, and Decision Models Evaluating the external environment that the company does business in is
Discussion Thread: External Environment, Power / Weakness, and Decision Models Evaluating the external environment that the company does business in is critical to the process of developing a company’s strategy. When evaluating the external environment, it is important to understand key sources of power or weakness that exist. Decision models




