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Need helpART/ARTH/BUS 334: THE BUSINESS OF ART TASK SHEET # 8/MODULE: WEEK 8 :LEAVING THE MARKET: PUBLIC ART, STREET ART, AND GRAFFITI, 1980S-2000SDUE DATE : Monday, March 25(!!!), by 9:00 pm! Please submit in Canvas, “Assignments,” only!  This task sheet has 3 PARTS (I, II, III). You must complete ALL 3 PARTS for credit.  ONLY submit Task Sheets that are complete and based on the assigned readings and videos!READINGS [ALL READINGS CAN BE ACCESSED VIA MODULE: WEEK 8 ] Linda Weintraub (et al.): “David Hammons” Amy Harrison: Guerrillas In Our Midst,1992 [see Module: Week 8 and Module: Videos] Guerrilla Girls: AND /our-story Guy Hepner: “Banksy: Art as a Political Weapon”(Guy Hepner Art Gallery): On Banksy’s DismalandINTRODUCTION Throughout history, art and politics have continuously been intertwined and artists have employed ever new art media and practices to express their opinions and engage audiences. Especially since the 1960s, artists took to the streets with legally and illegally placed artworks in the public sphere, thereby creating another form of activist art. They intentionally boycott mainstream art institutions and the gallery system, as well as circumvent an art market deemed racist, sexist, money hungry and generally hypocritical. Public and street artists often angle their poignant critique at the art world as well as at the world, focusing their art on social conditions and injustices, political conflicts, and other current issues.PART I: PUBLIC ART: DAVID HAMMONS: URBAN SCULPTURES FROM URBAN DEBRIS Key Term: Public Art The term public art refers to works of art in any media that have been planned and executed with the specific intention of being sited or staged in the physical public domain, usually outside and accessible to all. This term came to signify a particular working practice, often implying that a work of art is site specific, that there is community involvement and/or that it is a collaboration. The term is also applied to include artwork that is exhibited in a public space, including publicly accessible buildings.Key Artist: David HammonsDavid Hammons: Higher Goals, Cadman Plaza, Brooklyn, NYC, 1986David Hammons, born 1943 in Illinois, went to L.A. City College, then to Otis Art Institute (L.A.), where his work became concerned with African American experiences. In the mid-seventies, Hammons moved to Harlem, NY, where he began to search the streets for litter he used as material for many of his artworks in order to connect to the community. Hammons created many of his pieces in public places around NYC, and especially in impoverished neighborhoods, because he wanted to communicate with people outside of the art mainstream. His mixed media installation, Higher Goals, was influenced by Simon Rodia’s Watts Towers, in the Watts district of Los Angeles.//our-storyYOUR TASKS FOR PART I Read: Linda Weintraub (et al.): “David Hammons”Please answer the following THREE questions in 6-8 sentences EACH: 1) Explain why David Hammons placed his mixed media sculpture, Higher Goals, in impoverished and then predominantly Black neighborhoods of Harlem and Brooklyn, NYC., according to the text. 2) Explain why David Hammons, according to the text, used debris discarded and found in NYC neighborhoods, such as thousands of bottle caps to create intricate patterns around the telephone poles, as well as basket ball hoops and other found objects. 3) Explain the message of Higher Goals according to the text, and how it connects to the specific community within which the artist placed Higher Goals. —————————————————————————————————————————INTRO TO PART II AND III: STREET ART AND GRAFFITI “The underlying impetus behind Street Art grew out of the belief that art should function in opposition to, and sometimes even outside of, the hegemonic system of laws, property, and ownership; be accessible, rather than hidden away inside galleries, museums, and private collections; and be democratic and empowering, in that all people (regardless of race, age, gender, economic status, etc.) should be able to create art and have it be seen by others. Although some street artists do create installations or sculpture, they are more widely known for the use of unconventional art mediums such as spray paint, stencils, wheat paste posters, and stickers. Street Art has also been called independent public art, post-graffiti, and guerrilla art.” [Source:PART II: THE GUERRILLA GIRLS: CONSCIENCE OF THE ART WORLD Key Artist Collective: Guerrilla Girls Guerrilla Girls is an anonymous group of anonymous women artists and art professionals devoted to fighting sexism and racism within the art world, calling themselves the “conscience of the art world.” The group formed in New York City in 1985 in order to expose the continuing gender and racial inequality in the art community and in society in general, as well as corruption and conflicts of interest in museums and the movie industry. They use humor and guerrilla tactics in their work in order to make their serious messages engaging. The Guerrilla Girls have created posters, billboards, a public transportation campaign [see right], books, lectures, interviews, public appearances and websites to distribute their messages to a large audience across the US and beyond.Y OUR TASKS FOR PART II View: Amy Harrison: Guerrillas In Our Midst,1992 [see Module: Week 8 and Module: Videos] Read: Guerrilla Girls: AND /our-storyPlease answer the following FOUR questions in 6-8 sentences EACH: 1) Summarize the Guerrilla Girls’ story according to their website [see above websites]. 2) Explain why the Guerrilla Girls chose to remain anonymous as well as why they placed their art – often illegally – in form of posters etc. in the public sphere instead of in museums and galleries. 3) Pick one of the Guerrilla Girls posters or billboards and explain it, including where it was placed. 4) Please add your reflections on the Guerrilla Girls and whether you believe their strategies and artwork were/are effective in addressing inequality in the art community and beyond./our-story/PART III: GRAFFITI: BANKSY: ‘ART AS A POLITICAL WEAPON’ Key Term: Graffiti (Art Movement) Graffiti [from the Italian word graffiato (“scratched”)] has come to refer to art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from simple written words to elaborate wall paintings. Emerging in the 1970s in the context of urban neglect, impoverishment, discrimination, and the hip hop movement, Graffiti has since become a major and respected art form and entered the art mainstream. However, it is still considered subversive and controversial, as it is often created without permission and thus considered defacement or vandalism by city officials and property owners, or even an urban “problem” in many cities across the globe.Key Artist: Banksy Acclaimed British [Bristol-born] artist and political activist, publicly known as Banksy, rose to fame in the 1990s with his now iconic stenciling technique, strategically placed, in order to create powerful artworks that respond to current societal and political issues. Banksy, who is, as Hepner writes in his article, “[c]ombining dark political humor and satirical wit, is certainly the most controversial street artist on the modern global stage.” Banksy has described graffiti and street art as a form of underclass “revenge” that grants an individual the ability to take the power back from the privileged, as for generations, “real” art was something only accessible to the elite.YOUR TASKS FOR PART III Read: Guy Hepner: “Banksy: Art as a Political Weapon”(Guy Hepner Art Gallery): View: On Banksy’s Dismaland [You may use further material, however, please reference ALL sources you used!]Please answer the following THREE questions in 6-8 sentences EACH: 1) When it comes to Banksy’s artworks, the location is very often part of the message he is conveying. Using one example, explain how the placing of his powerful artworks is connected to their meaning. 2) View the video on Banksy’s spoof on Disneyland called Dismaland, a temporary “bemusement park” he set up in Weston Super Mare, England, in 2015. Explain the park and some of the current social and political issues he was calling attention to, as well as how he subverted Disneyland. 3) Please add your reflections on Banksy and whether you believe his strategy and artworks were/are effective in addressing social and political issues.Banksy: Season’s Greetings, 2018, in Port Talbot, Wales, one of the most polluted townsBanksy in Birmingham, England, 2019. Created before the Holidays as homeless deaths hit a new high in England that yearArt/ARTH/BUS 334: THE BUSINESS OF ART TASK SHEET #8/MODULE: WEEK 8: LEAVING THE MARKET: PUBLIC ART, STREET ART, AND GRAFFITI, 1980s-2000s PART I: public art: David hammons: URBAN SCULPTURES FROM URBAN debris YOUR TASKS FOR PART II PART III: GRAFFITI: Banksy: ‘Art as a Political Weapon’

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ART/ARTH/BUS 334: THE BUSINESS OF ART
TASK SHEET # 8/MODULE: WEEK 8 :

LEAVING THE MARKET: PUBLIC ART, STREET ART, AND GRAFFITI, 1980S-2000S

DUE DATE : Monday, March 25(!!!), by 9:00 pm! Please submit in Canvas, “Assignments,” only!
 This task sheet has 3 PARTS (I, II, III). You must complete ALL 3 PARTS for credit.
 ONLY submit Task Sheets that are complete and based on the assigned readings and videos!

READINGS [ALL READINGS CAN BE ACCESSED VIA MODULE: WEEK 8 ]
Linda Weintraub (et al.): “David Hammons”
Amy Harrison: Guerrillas In Our Midst,1992 [see Module: Week 8 and Module: Videos]
Guerrilla Girls: AND /our-story
Guy Hepner: “Banksy: Art as a Political Weapon”(Guy Hepner Art Gallery):

On Banksy’s Dismaland

INTRODUCTION
Throughout history, art and politics have continuously been intertwined and artists have employed ever
new art media and practices to express their opinions and engage audiences. Especially since the 1960s,
artists took to the streets with legally and illegally placed artworks in the public sphere, thereby
creating another form of activist art. They intentionally boycott mainstream art institutions and the
gallery system, as well as circumvent an art market deemed racist, sexist, money hungry and generally
hypocritical. Public and street artists often angle their poignant critique at the art world as well as at the
world, focusing their art on social conditions and injustices, political conflicts, and other current issues.

PART I: PUBLIC ART: DAVID HAMMONS: URBAN SCULPTURES FROM URBAN DEBRIS
Key Term: Public Art
The term public art refers to works of art in any media that have been planned and executed with the
specific intention of being sited or staged in the physical public domain, usually outside and accessible
to all. This term came to signify a particular working practice, often implying that a work of art is site
specific, that there is community involvement and/or that it is a collaboration. The term is also applied
to include artwork that is exhibited in a public space, including publicly accessible buildings.

Key Artist: David Hammons

David Hammons: Higher Goals,
Cadman Plaza, Brooklyn, NYC, 1986

David Hammons, born 1943 in Illinois, went to L.A.
City College, then to Otis Art Institute (L.A.), where
his work became concerned with African American
experiences. In the mid-seventies, Hammons moved to
Harlem, NY, where he began to search the streets for
litter he used as material for many of his artworks in
order to connect to the community.
Hammons created many of his pieces in public places
around NYC, and especially in impoverished
neighborhoods, because he wanted to communicate
with people outside of the art mainstream. His mixed
media installation, Higher Goals, was influenced by
Simon Rodia’s Watts Towers, in the Watts district of
Los Angeles.

/

YOUR TASKS FOR PART I
Read: Linda Weintraub (et al.): “David Hammons”

Please answer the following THREE questions in 6-8 sentences EACH:
1) Explain why David Hammons placed his mixed media sculpture, Higher Goals, in impoverished and
then predominantly Black neighborhoods of Harlem and Brooklyn, NYC., according to the text.
2) Explain why David Hammons, according to the text, used debris discarded and found in NYC
neighborhoods, such as thousands of bottle caps to create intricate patterns around the telephone poles,
as well as basket ball hoops and other found objects.
3) Explain the message of Higher Goals according to the text, and how it connects to the specific
community within which the artist placed Higher Goals.
—————————————————————————————————————————

INTRO TO PART II AND III: STREET ART AND GRAFFITI
“The underlying impetus behind Street Art grew out of the belief that art should function in opposition
to, and sometimes even outside of, the hegemonic system of laws, property, and ownership; be
accessible, rather than hidden away inside galleries, museums, and private collections; and be
democratic and empowering, in that all people (regardless of race, age, gender, economic status, etc.)
should be able to create art and have it be seen by others. Although some street artists do create
installations or sculpture, they are more widely known for the use of unconventional art mediums such
as spray paint, stencils, wheat paste posters, and stickers. Street Art has also been called independent
public art, post-graffiti, and guerrilla art.” [Source:

PART II: THE GUERRILLA GIRLS: CONSCIENCE OF THE ART WORLD
Key Artist Collective: Guerrilla Girls
Guerrilla Girls is an anonymous group of anonymous women artists and art professionals devoted to
fighting sexism and racism within the art world, calling themselves the “conscience of the art world.”
The group formed in New York City in 1985 in order to expose the continuing gender and racial
inequality in the art community and in society in general, as well as corruption and conflicts of interest
in museums and the movie industry. They use humor
and guerrilla tactics in their work in order to make their
serious messages engaging. The Guerrilla Girls have
created posters, billboards, a public transportation
campaign [see right], books, lectures, interviews, public
appearances and websites to distribute their messages to
a large audience across the US and beyond.

Y OUR TASKS FOR PART II
View: Amy Harrison: Guerrillas In Our Midst,1992
[see Module: Week 8 and Module: Videos]
Read: Guerrilla Girls: AND /our-story

Please answer the following FOUR questions in 6-8 sentences EACH:
1) Summarize the Guerrilla Girls’ story according to their website [see above websites].
2) Explain why the Guerrilla Girls chose to remain anonymous as well as why they placed their art –
often illegally – in form of posters etc. in the public sphere instead of in museums and galleries.
3) Pick one of the Guerrilla Girls posters or billboards and explain it, including where it was placed.
4) Please add your reflections on the Guerrilla Girls and whether you believe their strategies and
artwork were/are effective in addressing inequality in the art community and beyond.

/

PART III: GRAFFITI: BANKSY: ‘ART AS A POLITICAL WEAPON’
Key Term: Graffiti (Art Movement)
Graffiti [from the Italian word graffiato (“scratched”)] has come to refer to art that is written, painted or
drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges
from simple written words to elaborate wall paintings. Emerging in the 1970s in the context of urban
neglect, impoverishment, discrimination, and the hip hop movement, Graffiti has since become a major
and respected art form and entered the art mainstream. However, it is still considered subversive and
controversial, as it is often created without permission and thus considered defacement or vandalism by
city officials and property owners, or even an urban “problem” in many cities across the globe.

Key Artist: Banksy
Acclaimed British [Bristol-born] artist and political activist, publicly known as Banksy, rose to fame in
the 1990s with his now iconic stenciling technique, strategically placed, in order to create powerful
artworks that respond to current societal and political issues. Banksy, who is, as Hepner writes in his
article, “[c]ombining dark political humor and satirical wit, is certainly the most controversial street
artist on the modern global stage.” Banksy has described graffiti and street art as a form of underclass
“revenge” that grants an individual the ability to take the power back from the privileged, as for
generations, “real” art was something only accessible to the elite.

YOUR TASKS FOR PART III
Read: Guy Hepner: “Banksy: Art as a Political Weapon”(Guy Hepner Art Gallery):

View: On Banksy’s Dismaland
[You may use further material, however, please reference ALL sources you used!]

Please answer the following THREE questions in 6-8 sentences EACH:
1) When it comes to Banksy’s artworks, the location is very often part of the message he is conveying.
Using one example, explain how the placing of his powerful artworks is connected to their meaning.
2) View the video on Banksy’s spoof on Disneyland called Dismaland, a temporary “bemusement
park” he set up in Weston Super Mare, England, in 2015. Explain the park and some of the current
social and political issues he was calling attention to, as well as how he subverted Disneyland.
3) Please add your reflections on Banksy and whether you believe his strategy and artworks were/are
effective in addressing social and political issues.

Banksy: Season’s Greetings, 2018, in Port
Talbot, Wales, one of the most polluted towns

Banksy in Birmingham, England, 2019.
Created before the Holidays as homeless
deaths hit a new high in England that year

  • Art/ARTH/BUS 334: THE BUSINESS OF ART
  • TASK SHEET #8/MODULE: WEEK 8:
  • LEAVING THE MARKET: PUBLIC ART, STREET ART, AND GRAFFITI, 1980s-2000s
  • PART I: public art: David hammons: URBAN SCULPTURES FROM URBAN debris
  • YOUR TASKS FOR PART II
  • PART III: GRAFFITI: Banksy: ‘Art as a Political Weapon’

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Respond meaningfully to at least two of your peers. Base your response on your classmate’s review of the speech, and include the following: · Compare and contrast your peer’s response with your own. How was their analysis different than yours for each of the following? · Audience · Introduction · Body · Conclusion · Presentation Aids · Delivery · What methods did the speaker use that you could effectively use in a speech of your own? If sources are used, be sure to include citations and references in APA format. Estimated time to complete: 2 hours Response posts are worth  50% of your grade on this discussion.  Please review the rubric to ensure your peer responses meet the criteria .Hello Everyone:  Audience: What was the speaker’s target audience? How do you know? After watching the video, I noticed a mix of parents and grandparents, younger adults, and older adults. 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I think this is the audience because she is informing the audience that forming interactions and bonds with their kids, especially the first 5 years of their lives, is important to their growth. · Introduction: Her attention getter was when she stated, “Imagine a game of peek-a-boo could change the world” (Wright, 2021) and starting with the baby on stage before she comes out. The statement about peek-a-boo grabs my attention because it stimulates curiosity in me and encourages me to reflect on the topic. When I first heard this, I wondered how a game of peek-a-boo could change anything. Also, the story of her neighbor’s baby was part of the attention getter. This anecdote shows the beginning of the baby’s upbringing that shaped him, and it made it relatable. The topic of this speech is “the powerful things grown-ups can do that shape children and the adults they become” (Wright, 2021). 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Seeing the difference between the father giving the baby attention through activities and taking the attention away was powerful. · Delivery: The speaker’s overall delivery was done in a fantastic way. The speaker appealed to emotions during the speech with her making them laugh and showing them how the interactions will benefit a child in real time. Also, as a 7-year-old, she spoke with clarity, and she stayed engaged with the audience. She even gave her speaker credibility with the fact she was a “7-year-old talking about brain science” (Wright, 2021).References: Wright, M. (2021, July). How every child can thrive by five [Video]. TED Conferences. Reply

Respond meaningfully to at least two of your peers. Base your response on your classmate’s review of the speech, and include the following: · Compare and contrast your peer’s response with your own. How was their analysis different than yours for each of the following? · Audience · Introduction ·

see attachment Module 4:  Content Mastery Testing Instructions After studying and reviewing the concepts and practices of Module 4, answer the following questions: 1. A sample size of 35 scores has a mean score of 85 points with a standard deviation of 3.25 points.  Is there any statistical evidence that the grade population mean is less than 75 points (α = 5%)? Greater than 85 points (α = 10%) 2. A sample size of 49 students has a mean weight of 205 pounds with a standard deviation of 5.8 pounds. Find a 95% confidence interval for the weight population mean.  Is there any statistical evidence that the weight population mean is less than 200 pounds (α = 1%)? 3. The following data represents the annual average salary ($) of a sample of nine Social Workers.42,64041,83046,99050,69040,95041,46048,67040,09044,720· If the data comes from a normally distributed population with µ = $48,920,  Is there any statistical evidence that the average salary of Social Workers is less than $45,000 for a significance level of 10%?   Be sure to review the  academic expectations  for your submission.Submission Instructions: · Submit your assignment by 11:59 PM Eastern on Sunday. · Review the rubric to determine how your assignment will be graded. · Your assignment will be run through Turnitin to check for plagiarism.  · Justify any assumption and show all the steps to solve the exercises.  

see attachment  Module 4:  Content Mastery Testing  Instructions After studying and reviewing the concepts and practices of Module 4, answer the following questions: 1. A sample size of 35 scores has a mean score of 85 points with a standard deviation of 3.25 points.  Is there any statistical evidence that

see attachment Theories of Motivation and EmotionInstructions: After reading the required resources, answer the following questions: 1. Compare the six (6) major theories of motivation. 2. Distinguish between the psychological and the biopsychosocial theories of motivation. 3. Differentiate between extrinsic motivation and intrinsic motivation. 4. Contrast the three theories of emotion. 5. What is your point of view about the theories of motivation and emotion? Explain your answer.   Remember to review the  academic expectations  for your submission.Submission Instructions: · Submit your initial discussion post by 11:59 PM Eastern on Wednesday.   · Contribute a minimum of 150 words for your initial post. It should include at least one academic source, formatted and cite in APA. · Respond to at least two of your classmates’ discussion posts by 11:59 PM Eastern on Sunday. Ask a question, and provide a different viewpoint.  

see attachment  Theories of Motivation and Emotion Instructions: After reading the required resources, answer the following questions: 1. Compare the six (6) major theories of motivation. 2. Distinguish between the psychological and the biopsychosocial theories of motivation. 3. Differentiate between extrinsic motivation and intrinsic motivation. 4. Contrast the three theories

please see attachmentHealth Concepts HLTH185 Chapter 5 Developing Muscular Strength and Endurance and Chapter 6 FlexibilityName ___________________________________ Date _____________________________ For this activity, you will apply concepts from the chapters on “Developing Muscular Strength and Endurance” and “Flexibility”. You will develop a Muscular strength, endurance, and flexibility program for the following patients.  Type entries, be specific, and use your textbook to support your recommendations using specific evidence. Attach additional pages if you need space. I have provided a case example below: Example: 20-Year-old ECSU volleyball student (female) with an old ACL injury needs to prepare for the upcoming season. She weighs 175lbs and is 5’9. She has no pre-existing medical conditions. Complains of pain when she doesn’t warm up.Patient#DescriptionAgeWeightHeightType of Strength Training neededIntensity and Time (reps)EquipmentFlexibility/Stretching SuggestionsCase ExampleVolleyball student with an old ACL injury. No existing medical conditions.20175lbs5’9Isometric exercises to warm up old ACL injury.Isotonic exercises to prepare joints for a full range of motion.p. 97Minimum 5-10 reps for each exercise since she is a seasoned athlete. p.97-98Free weights to engage muscles in both legsWeight machines, targeting specific muscles around the knees and legsResistance Bands to work muscles while healing,99-101Dynamic stretching to move joints through full range of motion to warm up for practice and pre-gameBallistic Stretching at the performance level on game night. (105-106)Case #1:  ECSU Student (age 23) who has a BMI OF 40 (severe obesity), weighing in at 290lbs and 5’2. He would like to lose 50 pounds as quickly as possible. He is suffering from High Blood Pressure and is having digestive issues. Case #2   70- year- old patient with partial amputation of right foot due to a car accident. Weight 140lbs, 5’7. Needs therapy for atrophy and strengthening of muscles. Case #3   ECSU athlete is preparing for the Fall 2022 football team and is trying to increase muscle strength and endurance for the upcoming season. Weight 200lbs, 6’4, 19 years old.Patient#DescriptionAgeWeightHeightType of Strength Training needed p.96-97Intensity and Time (reps) p.97-98Equipment 99-101Flexibility/Stretching Suggestions (105-106)Case 1Case 2Case 3Patient#Other comments or additional information (Caution: Do not leave this area blank)Case ExampleThe patient needs to follow the doctor’s recommendations to prevent further ACL injury. It is important to perform stretching before and after every activity. On a weekly basis, she should work on strengthening muscles for optimal muscle movement.1232

please see attachment Health Concepts HLTH185 Chapter 5 Developing Muscular Strength and Endurance and Chapter 6 Flexibility Name ___________________________________ Date _____________________________ For this activity, you will apply concepts from the chapters on “Developing Muscular Strength and Endurance” and “Flexibility”. You will develop a Muscular strength, endurance, and flexibility program for

see attachment Module 4:  Discussion Forum: Hypothesis TestingInstructions This space has been created for you to share the link of a newspaper or blog article that discusses the importance for companies of using hypothesis testing with your classmates. 1. Write a summary about the blog or article. 2. Write at least two paragraphs. 3. The paragraph must have at least 3 sentences. 4. Read your classmates blogs and select two of them to discuss. 5. Establish a dialogue with them.General Instructions for the Discussion Forum 1. Post your answer as established by your instructor on the course calendar. Your comments must be written in your own words. You can offer examples and quotes to support your proposals. Citations of other authors must be properly documented (author’s name, title, date, etc.). 2. Post your comments to the response of at least two (2) of your classmates on or before the day set by your instructor on the course calendar. Your reaction may be based on personal experiences, study material, or additional information obtained from the  Online Library  or others, and may include: · Some understanding received from what is published that synthesizes the information and offers new perspectives or suggestions. · The validation or rejection of the idea (supported by your experience or research).  · New information that broadens, adds or contrasts perspectives (based on reading and evidence).  3. Remember that your work must be original and must not contain material copied from books or the internet. You must respect the intellectual property of the authors and not commit plagiarism. 4. Examine the criteria used to evaluate your assignment to find out how to get the highest grade for your work. The assignments are graded or evaluated through rubrics or by the distribution of points. 5. Before submitting your entry, read your message several times. This will ensure that it contains the exact information you want to communicate.   Remember to review the  academic expectations  for your submission.Submission Instructions: · Submit your initial discussion post by 11:59 PM Eastern on Wednesday.   · Contribute a minimum of 350 words for your initial post. It should include at least 2 academic sources, formatted and cited in APA. · Respond to at least two of your classmates’ discussion posts by 11:59 PM Eastern on Sunday. Ask a question, and provide a different viewpoint.  

see attachment  Module 4:  Discussion Forum: Hypothesis Testing Instructions This space has been created for you to share the link of a newspaper or blog article that discusses the importance for companies of using hypothesis testing with your classmates. 1. Write a summary about the blog or article. 2. Write

SLP2/MKT501 Strategic Marketing   Assignment DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview **Complete this Module’s Case before the Session Long Project** Brand Communications We have been developing online marketing communications. We will now move to offline channels of an Integrated Marketing Communications (IMC) program. Session Long Project 2 Resources What is Integrated Communications in Marketing? (2022) The Ultimate Guide to Content Marketing Strategy (2022) How to Create Engaging Content by Writing to One Person (2022) Culture Explained (2022)Culture and Marketing (2022)Gender and Culture (2022) Company Overview Begin with a brief company overview.  IMC Application Using module resources and your own research, select three marketing communications channels: one online and two traditional, that will be used to market your business. Explain why they were chosen based on the business, its target market and competition. (Research Required). (1 ½ pages in length)  The IMC Campaign Create the first marketing communication. Create the second marketing communication. Create the online marketing communication and add it to your website or social media. (Share the link). Analysis Analyze the three marketing communication pieces. Do they include aspects of diversity and inclusivity? Explain (Research Required). (3/4 page in length) No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Previous Assignment (SLP 1) is attached in files for reference. 

SLP2/MKT501 Strategic Marketing   Assignment DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview **Complete this Module’s Case before the Session Long Project** Brand Communications We have been developing online marketing communications. We will now move to offline channels of an Integrated Marketing Communications (IMC) program. Session Long Project 2 Resources What is

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